New Zara logo has been kerned into oblivion

Major fashion chain Zara has released a new logo, and incited the wrath of designers on Twitter, thanks to some over-enthusiastic kerning. The original logo, pictured below, was an all-caps wordmark that was a little too spaced out for our liking. But it seems to have overcorrected the issue for its new look (above), in which the letterforms are so enthusiastically overlapped they are barely legible. 

Zara logo old

The old Zara logo was rather spaced out

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.