Nike reveals bold new ad (but there's a problem)

Nike has dropped a text-based ad encouraging people to stay indoors amid the spread of coronavirus. Using plain black text on a plain white background, the ad tells viewers: "If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world". The message looks stark, but the advice is pretty much in line with everyone else: stay indoors.

The ad (below) was posted to Nike's social media channels over the weekend. Bespoke versions were also shared by various Nike ambassadors including Cristiano Ronaldo and Tiger Woods. Most feature the celebrity's signature alongside Nike's famous swoosh (one of our best logos of all time). Michael Jordan's version, however, removes the swoosh entirely, replacing it with a basketball-playing silhouette. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.