This massive paper bag collection is a graphic design dream

an old WH Smith paper bag from the paper bag collection
(Image credit: WH Smith / @paper_bag_archive / Future)

There are collectors of all kinds. Some people collect action figures, some people stamps or coins. But right now we're taken by what claims to be the biggest paper bag collection in the world. That's right; it's a bold claim. But the anonymous collector has been posting images for some time on Instagram, and they keep on coming. Suffice it to say, we're hooked.

Bags are useful things, protecting products on their journey from the shop to home, and they've evolved with the times. Paper was for a long time largely replaced by plastic, which is now being shunned for obvious environmental reasons. But bags are also fascinating (serious, they are) as one of the most visible collaterals businesses get to use to display their branding. That makes delving into this collection a treat for anyone interesting in branding, graphic design and typography, with dozens of gorgeous retro pieces from the 70s and 80s (if you're more here for what's trending this year, see our guide to the hottest graphic design trends in 2022.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.