Did Samsung just make the most beautiful TV ever?

Samsung The Frame
(Image credit: Samsung)

We love art, and we love TV (and no, we're not trying to start a debate over whether TV is art). But now, thanks to Samsung's latest version of its ingenious The Frame TV, we might finally be able to enjoy the best of both worlds.

TVs have been able to display art for a long time, but it's always looked a little, techy – like someone left a screensaver on. But Samsung has just revealed a new matte display for the TV, in order to make the art look a lot more, well, arty. Yep, the world's most stylish TVjust got even more stylish.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.