Have you spotted the hidden meaning in the Dairy Queen logo?

What makes a good logo? We'd argue that a striking design with a hidden meaning are the fundamentals of a logo. We see so many designs here at Creative Bloq and while some are great, others miss the mark – a little like this Dairy Queen logo with an obscure hidden meaning. 

Dairy Queen was released all the way back in 1940 and has created a name for itself by selling ice cream and fast food. Despite being one of the most famous restaurants in the US, we bet you didn't know that the famous logo is hiding a secret. If you're creating your very own logo, then make sure you check out our nifty guide on how to design a logo.

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.