We now know the exact colour of Santa Claus

Santa Claus
(Image credit: 1HQ)

Only a few things are certain in this world: death, taxes and the fact that Santa Claus wears red. The history of his crimson Christmas hue is often debated (some blame early Coca-Cola ads), but have you ever wondered exactly what shade of red the big man wears? Us neither – but a new study has revealed exactly that, just in time for Christmas.

Delightfully titled 'Santone' (yes, in homage to colour authority Pantone), the shade has been calculated based on a huge amount of branding and packaging depicting Santa Claus himself. We've even been given Santa's RGB, CYMK and Hex Code – just what we've always wanted. Check out our guide to colour theory if you're looking for more inspiration, festive or otherwise. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.