Sprite’s naked bottles are underwhelming at best

Sprite label-less pacakaging
(Image credit: Coca-Cola Company)

Coca-Cola has announced that it will be stripping Sprite bottles of its labels in an attempt to streamline the recycling process. While any attempt at more eco-conscious practice is never a bad thing, Coca-Cola's underwhelming pledge seems to be ignoring the bigger picture – what about the plastic bottle itself?

While last year saw many soft drinks rebranding, there seems to be little progress in tackling the issue of plastic pollution caused by packaging. While small changes are a positive step, it feels like a global brand such as Coca-Cola could be doing a lot more than just stripping its Sprite bottles down for a quick eco-conscious accolade.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.