This cool watch reveals the time in an hourglass

Anton and Irene with NU:RO watches

Eight long years ago, Anton & Irene's innovative NU:RO watch (then known as Ozo) prototype picked up a Red Dot award for Best Concept. Now, the watch is finally available to buy, in a limited edition of 500. 

The cool design features two dials; hours at the top and minutes at the bottom, with an hourglass icon in the centre. As the dials rotate, the time is displayed within the hourglass. See it in action below, in the coolest product launch video we've seen in a while.

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.