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Classic Rubik's Cube gets a high-tech twist

Originally designed in 1974 and launched internationally in 1980, Rubik's Cube (opens in new tab) is a design classic that's sold by the hundreds of millions. Over the years, it has delighted – not to mention infuriated – countless people around the globe.

The original cube was an extremely clever piece of design and engineering that defied improvement; it's been refined so that speed-cubers can turn it even more times without the cube falling apart, but basically this is one of those situations where the design thinking (opens in new tab) was absolutely bang on the first time. Pick up any Rubik's Cube, or indeed any imitation cube, and you know exactly what to do with it – even if you don't know how to solve it. Who needs a high-tech update when the original just works?

The GoCube, a new Rubik's Cube

The GoCube - like the Rubik's Cube, only smarter

Well, it turns out that lots of people do. Designed in Israel by Tel Aviv company Particula (opens in new tab), the GoCube (opens in new tab) is pitched as the Rubik's Cube reimagined with brains. It still behaves the same as a standard Cube, but now has loads of clever high-tech features designed to help you learn how to solve it, improve your times and even race against friends online.

The GoCube tracks its movements using built-in sensors, and connects via Bluetooth to an app that displays your cube on your phone or tablet, and also features various games and challenges to improve your cube handling and instincts.

person holding GoCube

The GoCube app will help you solve the cube then improve your times

It's set to retail from an eye-watering $119 for the basic GoCube, but if you want to get your hands on one at a substantial discount, you'd better hurry over to the GoCube Kickstarter (opens in new tab), where you can save around 40 per cent on various GoCube packages.

The GoCube might sound expensive but that's not holding anyone back; it's torn right through its original Kickstarter goal of $25,000 and has clocked up over $800,000 of pledges. There's now less than 24 hours left to run on the campaign.

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Jim McCauley
Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.