Looks like the new TikTok font isn't going down well with users

TikTok font
(Image credit: TikTok)

When your app is used by over 30M people daily, not even the tiniest design changes will go unnoticed. TikTok has just introduced a new app-wide typeface, called TikTok Sans – but if the response on Twitter is anything to go by, it isn't going down a treat.

The new bespoke typeface, created with type foundry Grilli Type, features simplified characters with bigger openings and clearer strokes, is designed to optimise legibility across the platform. But, surprise, surprise, it seems users are proving resistant to change. (Looking for typographical inspiration? Check out the best free fonts.)


Introducing TikTok Sans 🎉 Let your creativity and authentic moments shine with our new bespoke typeface ✨

♬ original sound - TikTok Newsroom

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.