Top brands of 2018 revealed

For the 19th year, Interbrand has rated the world's top 100 brands in terms of their brand value, and it isn't all that hard to guess who's come out on top, nor that it's not all about a brand's logo design.

Last year's Best Global Brand was Apple, valued at $184,154 million, with Google and Microsoft taking places two and three, valued at $141, 703 million and $79,999 million, respectively. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.