Did the Truth Social app really copy its logo design?
The app is already causing controversies.
Ah, the Truth Social app. Donald Trump's controversial app was released into the world yesterday, but already it's causing some issues. We'll hold our tongue about the ex-president and business mogul, but the logo for his brand new Truth Social app is a different matter.
Not even 24 hours after the app was launched, it's landed itself in hot water with its logo design. The app has been released with a sparkling new logo that revolves around the letter T. However, people are claiming that the design is similar to the logo for fleet telematics and fuel efficiency company, TRAILAR (see below). Mr Trump's designers should've followed our golden rules of how to design a logo to avoid such controversies.
HAHAHAHAHAHAHAHAHAHAHAHAHA One of these is the icon for Trump's "truth social" site the other is the icon for a British "Fleet Telematics & Fuel Efficiency" company that has used it since at least 2019https://t.co/ajIMuykZN0https://t.co/BbnlIpMCkJ pic.twitter.com/aQssmef17xFebruary 21, 2022
TRAILAR has formally responded to the supposed copycat design by saying, "TRAILAR has no affiliation or connection with the Truth Social network site, with our business firmly focused on decarbonising global transport through the use of solar and data-driven technologies".
User z3dster has shared a comparison between the two logos on Twitter (see above), which has been gathering some responses online, including from TRAILAR. The company light-heartedly responded to the Tweet saying, "Great to see Donald Trump supporting a growing sustainability business! Maybe ask next time?". It seems as though many aren't surprised by Trump's design faux pas, and users have expressed their thoughts about the logo on Twitter.
This isn't the first time we've seen a celebrity launch a logo with a doppelganger, back in 2020, Drake's brand OVO sued Bellroy for its matching design. We'll have to wait and see how this dilemma pans out, and we expect to see the Truth Social app get a swift rebrand to avoid the controversy (or not, you know what Trump's like). In which case, why not try creating a new logo for Truth Social by using one of the best free logo makers?
Read More:
- We promise there are 7 numbers in this optical illusion
- We’re loving these fun Nintendo infographics
- We can’t stop staring at these hyper-realistic 3D portraits
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.