'New' Twitter logo continues Elon Musk's commitment to cringe

Elon Musk with the Twitter logo and Dogecoin logo
(Image credit: Twitter/Future)

When you're one of the richest people on earth, perhaps it simply doesn't matter whether or not your jokes are funny. It's the only possible explanation for Elon Musk's stubbornly unsuccessful attempts to spread joy on Twitter through a series of naff memes – presumably intended to distract from the litany of bugs that have plagued the platform since he took over and laid off nearly half the workforce. 

In what appears to be a 3-day late April Fools' gag, the Twitter logo has today been changed to the canine mascot of comedy cryptocurrency Dogecoin. Perhaps designed to symbolise the website's final, ultimate loss of identity and descent into farce, the dog is all over Twitter right now. And the joke has landed about as well as a botched SpaceX test flight.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.