Tweets become billboards in witty face mask campaign

Face masks are quite literally the must-have accessory of 2020, synonymous with our new normal in the midst of the coronavirus pandemic. But there are still a few who, for whatever reason, refuse to wear face coverings – and now Twitter has a message for them.

From an updated display photo to an amusing new bio, Twitter's entire profile has been tweaked to emphasise the importance of masks. But by far the boldest aspect of the campaign is a series of giant billboards depicting various users' pro-mask tweets. If you don't want to get on the wrong side of the social media giant, here's where to buy a face mask right now.  

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.