Banned bike ad offends (almost) no one

Vanmoof bike
One of Vanmoof's electric bikes (Image credit: VanMoof)

We've seen ads banned for various reasons over the years, often when deemed either to be offensive, or contain misleading information. Dutch e-bike pedlar Vanmoof is the latest brand to have fallen foul of advertising authorities with its first ever TV ad, but whether it's actually offensive is up to you – and your view on cars. 

The ad (below) features images of congestion and pollution reflected in the shiny surface of a sports car, which then melts away to reveal one of Vanmoof's bikes along with the words, "ride the future" (check out our best laptops for video editing if you're inspired to create your own masterpiece). France's Autorité de Régulation Professionnelle de la Publicité (ARPP) has banned the ad for, essentially, dissing the car industry.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.