Virgin Atlantic flies the flag for diversity with new icons

After 35 years and God knows how many air miles, Virgin Atlantic has decided to retire its famous Flying Lady mascot. In her place, the airline will roll out a range of five diverse icons that better represent its customers and workforce.

Frequent flyers will be aware that the Flying Lady mascot depicted a pin-up style redheaded woman swooping through the air, trailing a Union Jack that seemed to be tugging off her dress. Inspired by the second world war pin-ups and vintage posters of Peruvian painter Aleberto Vargas, the Flying Lady could arguably be seen as something of a retrograde design.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.