Here's why a giant VR pig is floating over London

A VR pig over a UK landmark
(Image credit: Greenpeace)

We've seen a spate of high profile VR marketing campaigns and fake-real world CGI social media ads from big brands recently. But activist groups are also turning to the techniques, as this attention grabbing campaign shows.

There are giant pigs hovering over several locations in the UK, and they have nothing to do with Pink Floyd, who famously flew a porcine balloon over Battersea Power Station. It's an app called SOW VR, which aims to shame companies that it says are connected to industrial meat farming (for more on VR, see our guide to the best VR headsets).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.