Walmart is still angry about Kanye's new Yeezy logo

Walmart logo next to Kanye West's face
(Image credit: Walmart/Forbes/Future owns)

From his outspoken opinions to the heel-dragging charade that is his album release schedule, Kanye West is no stranger to controversy. But he's also managed to raise eyebrows in the design world too – and the latest brand to take issue with one of Ye's logos is none other than Walmart.

The company has taken issue with a sun-shaped logo (below) intended for use as part of Kanye's fashion label, Yeezy. Walmart says the logo, featuring a collection of dots in the shape of the sun's rays, is far too similar to its own sun-shaped logo, and that it will create "confusion" and a "false suggestion of a connection" to Walmart's brand. Maybe West and his team needed our guide to logo design.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.