Why has Lush UK abandoned social media?

Lush social media

If you've ever needed to pick up a bath bomb to help you relax after a long day at work, chances are you've stumbled into Lush at some point. The cosmetics retailer has become well known for its personable staff and ethical foundations, and in its latest development, Lush UK is combining these ideals by stepping away from social media.

Announced last week, Lush UK revealed that it's 'switching up social' in response to social media algorithms making it harder for people to speak to each other directly. This is good news if you're after a more human experience while shopping for body butter, bad news if images of colourful conditioners were the only thing that made logging into your Twitter account worthwhile.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.