What web designers can learn from social media

It’s safe to say the simple days of web design are long gone. Designing for the internet used to be text and image working together to connect with the user. But with the growth of mobile and social media, as well as a younger generation of consumers, sites now have to suit new behaviours and expectations.

The biggest drivers of this shift have undoubtedly been Facebook, Twitter and Instagram, as over the last decade they’ve essentially changed how web traffic is funnelled, building entirely new user journeys. That’s ultimately a path we’re still on – as it continues to evolve around us now – but there are already some clear lessons that we, as web designers, can learn and factor into builds.

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Aaron Griffiths is senior design director at Battenhall, the multi-award winning communications agency.