Microsoft teases 'all-new' Windows 1.0 launch, and we're as confused as you are

Microsoft Windows 1.0 logo
(Image credit: Microsoft)

Microsoft's social media team appears to be building up to something. Earlier this week the tech company's accounts started to tease the launch of Windows 1.0, the operating system that was first launched back in November 1985. So is this a publicity stunt, an unprompted trip down memory lane, or the build up to a product launch?

The confusion kicked off on 1 July, when the official Windows Twitter and Instagram accounts shared a video that cycles through the history of operating system's logos (see our guide to logo design for all you need to know about logos) before settling on the original Windows 1.0 icon. The video was accompanied by the caption "Introducing the all-new Windows 1.0, with MS-Dos Executive, Clock, and more!!"

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.