Delightful ice-cream packaging is a design treat

ice cream branding

Futura have done something different with this branding project

Lots of things can influence the style of certain branding; with specific products linked to particular colours or characters, it can be hard to be inventive with a new project. When it comes to ice cream, it can be all-too-easy to head in the same direction as previous offerings, but Mexican agency Futura have done something different.

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.