With the news that the Oxford Dictionaries have named 'selfie' as the word of the year (opens in new tab), it seems apt that this latest advertising campaign has taken full advantage of its popularity. Here, we see a range of historical photos given the 'selfie' treatment but does it work?
Created for South African newspaper Cape Times (opens in new tab), the photos which include Winston Churchill, Jacqueline Kennedy Onassis, Prince William and Kate Middleton have been transformed using clever Photoshop tricks.
Each altered photo is accompanied by the tagline: 'You can’t get any closer to the news.' The campaign was by South African ad agency Lowe Cape Town (opens in new tab)and has certainly caused a stir among photo enthusiasts. What do you make of it?
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So, what do you make of this advertising campaign? Have the photos been ruined? Let us know in the comments box below!