Quirky print ad campaign gives animation festival a boost

By Creative Bloq Staff
published

This inspired campaign by McMillan centres on how animation can help you get in touch with your inner child - sometimes in quite unexpected ways...

Ad agency McMillan encourage animation lovers to rediscover the child inside with this new print ad (opens in new tab) campaign promoting the Ottawa International Animation Festival (OIAF) (opens in new tab).

Each of the five designs features a gorgeous illustration and the tagline 'Get in touch with your inner child'. Some of the drawings contain mature content but the cartoon-style characters and graphics maintain a fun, tongue-in-cheek element to the campaign.

We wonder if the guys at McMillan are big fans of American writer and illustrator Maurice Sendak - the whole campaign being like an adult version Where the Wild Things Are. Whatever the inspiration, the campaign is a lot of fun, featuring beautiful illustrations and a selection of humorous scenarios that are bound to raise a smile or two.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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