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Quirky print ad campaign gives animation festival a boost

Ad agency McMillan encourage animation lovers to rediscover the child inside with this new print ad campaign promoting the Ottawa International Animation Festival (OIAF).

Each of the five designs features a gorgeous illustration and the tagline 'Get in touch with your inner child'. Some of the drawings contain mature content but the cartoon-style characters and graphics maintain a fun, tongue-in-cheek element to the campaign.

We wonder if the guys at McMillan are big fans of American writer and illustrator Maurice Sendak - the whole campaign being like an adult version Where the Wild Things Are. Whatever the inspiration, the campaign is a lot of fun, featuring beautiful illustrations and a selection of humorous scenarios that are bound to raise a smile or two.

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What do you think of this print campaign? Let us know in the comments below!

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.