Rob Bredow on GPU-accelerated rendering

To uncover the real pros and cons of the GPU as a rendering platform, the first thing you need to do is cut through the hype. Sony Pictures Imageworks has long been associated with the development of GPU-accelerated production tools, both for rendering and simulation so we took the opportunity to speak to Imageworks CTO Rob Bredow to get an exclusive look at what tools are used by the major studios.

3D World: When did Imageworks first start using the GPU for rendering?

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.