5 essential rules of self-promotion

Self-promotion is one of the trickiest and most elusive skills a designer must acquire. Like learning to ride a bicycle, you have to do it to find out how it's done. It's also something that can't be avoided. As soon as designers emerge from education, they have to be able to promote themselves to prospective employers.

Later, as they enter the freelance world or the world of studio ownership, they have to be able to promote their services to prospective clients. None of this is easy, and for many designers, it's as painful as falling off a bicycle.

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Adrian Shaughnessy is a graphic designer, writer, publisher, and senior tutor at RCA.