06. Linotype Didot
This Bodoni alternative was also developed in the late 18th century, and the mutual influence between the two contemporaries is apparent. Both share characteristic sharp, seductive serifs and harsh angles. But with more space allowed for its counterweight, Didot feels like a slimmer version of Bodoni. This top serif font is great for adding a classic, timeless elegance to your work.
07. Mrs Eaves
While its unconventional name may raise a few eyebrows, Emigre's versatile serif, designed by Zuzana Licko in 1996, is a subtle modern interpretation of the work of legendary 18th century type pioneer John Baskerville, and named after Sarah Eaves, the housekeeper who would become his wife. You may recognise it from its use in the WordPress logotype.
A 20th century revival of an old-style serif originally cut by Francesco Griffo in the late 15th century, Bembo was reborn under the Monotype label in 1929. Widely considered a great typeface for setting book copy, this top font is generally best used to express traditional, formal beauty, and is particularly notable for its stylish italic ampersand.
09. Modern No 20
Designed by Stephenson Blake, this modern serif is excellent typographical shorthand for quality and refinement. Designed by Edward Benguiat for Bitstream, it's perfect for adding class to titles the world over. There's no better testimonial than the fact that it's been employed for world-renowned design agency Pentagram's logotype.
One of a growing number of modern fonts earmarked as particularly effective for use on screen – particularly for apps and websites – Jan Fromm's Rooney typeface has a friendly feel, without ever being too cheap and cheerful. The subtle rounded serifs and terminals of this top font add personality and impact when used large, as well as having a softening effect when set in smaller sizes. It's available in six weights.
Next page: Sans serif fonts