Tobias Frere-Jones' assertive, geometric sans-serif was inspired by New York's architectural signage of the mid-20th century. Initially commissioned by GQ magazine, Gotham has been used everywhere from Barack Obama's 2008 presidential campaign to the One World Trade Centre, and is available in four widths.
12. AG Book Rounded
Although based on the root typeface Akzidenz-Grotesk – the late 19th century precursor to Helvetica, and indeed all modern sans serif fonts – this rounded version from Berthold has a considerably softer, more informal feel, generous spacing and large x-height, all of which combine to make it well suited to easy reading in children's books and advertising.
13. Franklin Gothic
Originally designed in 1903, redrawn in 1980 and finally updated in 1991, Franklin Gothic (or Grotesque in the US) can boast a broad range of weights to suit print, web and other purposes. Although it fell out of favour for a brief period in the 1930s after the introduction of European faces such as Futura, Franklin soon regained and maintained its popularity in the US, and is today a shoo-in for our list of top fonts.
14. Wagner Grotesk
Canada Type's original intention with this extensive redesign of Edel Gothic/ Grotesque was to update, enhance and adapt the early 20th century typeface for use on digital platforms. Accordingly, Wagner Grotesk is particularly well-suited to screen use, although its impact and legibility ensure it works hard on posters and in headlines, too.
15. Source Sans Pro
Released in 2012, Source Sans Pro was the first open source type family for Adobe, and has proved wildly popular. It was envisioned as a classic grotesque typeface with a simple, unassuming design. It was designed by Paul D. Hunt, who continues to work as a type designer at Adobe, and is available for free.
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