Jessica Hische (opens in new tab) has many fans amongst lovers of typography (opens in new tab) and the leading designer was recently asked to tackle a logo redesign for popular email newsletter platform MailChimp (opens in new tab).
"They didn’t want to do a massive overhaul," Hische explains, "they just wanted to give their current mark a facelift."
Hische lightened the weight of the logo overall and improved the vector drawing, with the letterforms revised for legibility, especially at small sizes. The end result is a more refined, refreshed look whilst still portraying MailChimp's playful ethos.
Whilst the changes may not be so obvious to those who aren't typography junkies, the annotated images below show exactly how things have been tightened up and improved.
You can see more typography treats over on Hische's website (opens in new tab).
Like this? Read these!
- Free graffiti font (opens in new tab) selection
- Illustrator tutorials (opens in new tab): amazing ideas to try today!
- Great examples of doodle art (opens in new tab)
What do you think of MailChimp's new look logo? Let us know in the comments box below!
