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Vimeo's new player is 50% faster

While video sharing service Vimeo (opens in new tab)'s viewer numbers may currently be dwarfed by YouTube's, it's determined to become the platform of choice for creative professionals to showcase their work.

To that end, Vimeo today announced that it's rebuilt its video player from the ground up to provide a smoother and faster viewing experience.

Key elements of the rebuild include the following:

  • The new player is much faster with 50% reduced load and click to playtimes.
  • The player now defaults viewers to HTML5 to provide a more elegant viewing experience possible on desktop, mobile, and tablet.
  • It also employs responsive web design to provide dynamic loading of design elements
  • Viewers who encounter Vimeo On Demand content embedded off Vimeo.com can make purchases directly from the video player.
  • The new player also increases viewer accessibility with screen reader and voiceover compatibility, while creators can now add closed captioning and translated subtitles to their videos.

Vimeo is keen to get creatives selling their work through Vimeo on Demand

Vimeo is keen to get creatives selling their work through Vimeo on Demand

“Vimeo takes great pride knowing that creators worldwide use our platform to ensure their content is showcased in the highest-quality possible,” said Vimeo's chief technology officer, Andrew Pile. “And we’re excited to take a leading role in support of open web standards by defaulting to HTML5.”

“Since launching the Vimeo On Demand platform last year, we’ve continued to add new features that empower filmmakers to sell directly to their audiences on their own terms," added Vimeo CEO Kerry Trainor (opens in new tab). “The addition of in-player transaction support allows creators even further control by making any embedded Vimeo player a point of sale, be it on a creator's own website or any page across the web."

For more information regarding the new Vimeo player, see vimeo.com/player (opens in new tab).

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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