Vimeo's Kerry Trainor on the future of online video

When you're the web's second favourite video sharing platform, there are two ways you can go. You can try to do everything your rival, YouTube, does and beat them at their own game. Or you can carve out a unique path of your own, in a similar way to how Apple took on the PC through the 80s and 90s. Vimeo CEO Kerry Trainor is firmly in the latter camp. "We would love to be as big as YouTube - as long as we can remain as different as Vimeo," he explains.

He makes it quite clear that he's a fan of YouTube and doesn't want to replace it. "The world does not need another YouTube," he stresses. "What it provides to a very mass-based audience is a wildly successful platform. The reason Vimeo has been rewarded with the growth that it has - over 100 million users per month now - is that the Vimeo experience is very different."

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