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Brilliant examples of 404 pages

19. Lazy Oaf

404 pages: Lazy Oaf

(Image credit: Lazy Oaf)

Fashion label Lazy Oaf has taken a fittingly hipster approach to its 404 page. It says 'happy 404', 'shit happens' and 'this link is dead' in fun little boxes, gives you some reasons why you might have gone wrong, including 'you can't spell', and provides a handy link back home.

20. Victoria Spicer

Victoria Spicer 404 error page

Victoria Spicer is a set designer and prop stylist based in London. As you'd expect, her portfolio site is packed with beautiful photography, and her 404 error page is no different. It shows off her playful side while still keeping things looking polished. 

21. Figma

Even though we have a copy of Illustrator CC right here, and could play with anchor points and Bézier curves literally any time we want, we're still entranced by Figma's 404 page. Oversized 404 text is rendered in vectors that you can reshape to your heart's content. Have a go for yourself.

22. Airbnb

This 404 page from Airbnb features a simple-but-delightful animation of an unlucky girl dropping her ice-cream on the floor. Airbnb has built its reputation on being personable and friendly, and this 404 page suits its brand image perfectly.

23. Hot Dot Production

Hot Dot Productions has applied its 'where design meets technology' tagline to its impressive 404 page, which features the three numbers made up of hundreds of tiny dots that change direction or disperse in response to the visitor's mouse movements. Seriously cool. Play around with it yourself here.

24. GitHub

You'd expect some tech wizardry from a website dedicated to code versioning. The 404 page targets a different kind of geeks with a simple Star Wars parody elevated by a smart parallax effect when you move your mouse. GitHub also has a nice 500 page for when the server breaks.

25. Orange Goat

(Image credit: Orange Goat)

So you're in the wrong place. Now how do we get out of this pickle? The web design agency Orange Goat takes the time to help the user out with an amusing flowchart that asks them how they arrived at the 404 page and what they're looking for. It then suggest some suggestions for the next step to take. It makes for a friendly, humourous introduction to the agency.

26. MailChimp

Mailchimp's error page features naive illustrations around which MailChimp's branding centres. And really, what says 'I'm lost' better than a donkey with its head in a hole? 

27. Volta Footwear

404 pages: Volta

Volta is a footwear store based in Milan. Its website includes plenty of cool UI design touches, and we like that it's not just gone for a standard 404 page, either. Good quality, dedicated product photography with a quirky touch – a miniature marble statue that nods to the flagship store's Italian home – help elevate this error page

28. Bret Victor

Computer scientist Bret Victor's 404 page, inspired of course by René Magritte's iconic painting, The Treachery of Images, confronts the viewer with some challenging philosophical questions. If this is not a page, then what is it? What constitutes a 'page'? Is it a thing that can be truly said to exist? What is the 'this' that this apparent non-page is referring to? Is anything truly real? Makes you think, no?

29. IMDb

Another awesome, movie-based 404 error page can be found on the IMDb website. This comprehensive database of film facts has jazzed up its 404 page with iconic quotes from famous films, subtly edited to fit their new purpose. Take a look to see which one you get.


404 pages: Bitly

(Image credit: Bitly)

Arriving at a 404 page can be frustrating, so the 404 page for link shortening service suggests taking it with calm. It uses a simple image of someone meditating in an attempt to restore our balance, and provides a helpful reminder that links are case-sensitive.

31. Tripadvisor

404 pages: Tripadvisor

(Image credit: Tripadvisor)

Tripadvisor also attempts to put things into proportion with its 404 page. It's only a page that's been lost; not your luggage. The message is accompanied by a flat animation of a rolling case – which admittedly could do with being fixed itself because there were ugly lines around the edge of the image at the time of writing. There are three simple messages that rotate. The others read "Welcome to the 404th wonder of the world," and "This page is on holiday. You should be too." The messages are simple but serve to refocus on what the company does, providing options for the services we might be looking for.

32. DropBox

DropBox has replaced the Escher-esque impossible box that adorned its 404 page for years, with a similarly quirky illustration. We like to think of an abstract representation of everything going wrong – the wheels coming off. It's a nice, simple hand-drawn illustration that gets the message across well, with plenty of helpful navigation links for a top user experience.

33. Blizzard Entertainment

(Image credit: Blizzard Entertainment)

Video game developer Blizzard keeps it simple and on brand with its 404 page. An animated character grabs the attention with a message telling visitors 'We've dispatched a rescue murloc to guide you back to safety'. Not sure what 'Mmmrrgmgrrrgmmll!' means but hit the button and back to the home page you go. 

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.