The best SEO tools

SEO written on wooden building blocks
(Image credit: Christian Horz / EyeEm via Getty Images)

Making sure you have the best SEO tools is critical for anyone making their own website or designing websites for others. A website needs visitors for it to serve its purpose, and one of the most effective ways to get them is by ensuring a site has effective search engine optimization, allowing it to appear in search engine results pages (SERPs) through search engines such as Google and Bing. 

The way that search engines work has evolved considerably but it's still as vital as ever to ensure web pages have unique page titles, meta descriptions and keyword headings reflecting their content, but SEO has evolved considerably. There are so many tools around offering a range of different functionalities, but this guide aims to provide a quick selection of some of the best. We've included both free and paid-for tools that together cover the whole SEO process, from research to link building and content marketing outreach. We'll start with the more complete paid-for tools, but scroll down if you want to see the free SEO tools only.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.