How to master responsive email

It's the moment you've been dreading: the project of redesigning all consumer-facing emails and making them responsive becomes yours. And you've heard the rumours – designing emails means coding like it's 1999, creating tables and adding styles inline (heaven forbid), and throwing best practices and hopes of compatibility out of the window. Unfortunately, the rumours are true.

For starters, tables are the only reliable way to create consistent email layouts. Inline styles are a requirement because many email clients do not support external style sheets, and Gmail doesn't support the <style> element. Add to that inconsistent CSS support across email clients, and it seems like responsive emails are the makings of disaster.

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