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Retail website oozes minimalist elegance

Selling a variety of items from sleek radios to stylish lamps, Aria (opens in new tab) is a product-focused ecommerce (opens in new tab) site with typography (opens in new tab) and minimal design at its heart. The modern aesthetic perfectly matches the tone of the goods for sale.

"We feel that a simple design and interface allows the product to shine through, which is something that the client was keen to emphasise," explains Alan Ablett, a lead developer from creative agency, Un.titled (opens in new tab)

"The Didot typeface is elegant and looks great on the slightly transparent text block over the opening slideshow. The site's layout also features a really nice grid throughout. Ablett adds, "An 1170px grid system was used to allow plenty of room for content, and a basic colour palette placed further emphasis on keeping things clutter free."

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