Founded in 2000, the work of German agency Sehsucht (opens in new tab) has become a marker for quality in the field of animation and graphics. They've worked with the likes of Audi, Volkswagen, O2 and Mercedes-Benz, and last November, they were asked to create an animated spot for 19th Annual MTV European Music Awards. It went down so well, they've now turned it into an online game!
The original sequence (opens in new tab) revolved around a huge zoetrope (opens in new tab): a fast-moving carousel which evokes the illusion of motion through a fast succession of static elements which come to life with a stroboscopic light. The breathtaking effect was created using a combination of Cinema 4D (opens in new tab), After Effects (opens in new tab), Maxwell Render (opens in new tab) and Sculptris (opens in new tab).
The new interactive musical game (opens in new tab) the agency has created based on the spot is brilliant fun - it's a bit like a turntable version of Guitar Hero - and the 3D creations are beautifully rendered, as you can see in this walkthrough video.
Note that the game was created using WebGL (opens in new tab), which means you need a modern browser such as Chrome (opens in new tab), plus a fairly powerful graphics card and processor to play it - it probably won't work on your phone.
So you can compare and contrast, here's the original MTV spot on which it was based:
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Let us know how you get on with the game in the comments box below!
