Skip to main content

Sehsucht brings MTV animated spot to gaming life

Sehsucht has turned its animated zoetrope into an online game

Sehsucht has turned its animated zoetrope into an online game

Founded in 2000, the work of German agency Sehsucht has become a marker for quality in the field of animation and graphics. They've worked with the likes of Audi, Volkswagen, O2 and Mercedes-Benz, and last November, they were asked to create an animated spot for 19th Annual MTV European Music Awards. It went down so well, they've now turned it into an online game!

The original sequence revolved around a huge zoetrope: a fast-moving carousel which evokes the illusion of motion through a fast succession of static elements which come to life with a stroboscopic light. The breathtaking effect was created using a combination of Cinema 4D, After Effects, Maxwell Render and Sculptris.

The new interactive musical game the agency has created based on the spot is brilliant fun - it's a bit like a turntable version of Guitar Hero - and the 3D creations are beautifully rendered, as you can see in this walkthrough video.

Note that the game was created using WebGL, which means you need a modern browser such as Chrome, plus a fairly powerful graphics card and processor to play it - it probably won't work on your phone.

So you can compare and contrast, here's the original MTV spot on which it was based:

Like this? Read these!

Let us know how you get on with the game in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.