The web designer's guide to data tracking

According to several online advertising preference managers, I have a varied set of interests including bicycles and accessories, hair care, humour, record labels, superhero films, TV commercials and vehicles by Toyota. The accuracy of this is debatable, but what concerns me is how these companies came by this data. Privacy tools have been built to make this kind of data collection more transparent, and give users meaningful choice about limiting what’s collected and how it’s used.

These privacy tools also provide web devs with a way to audit sites. By scanning pages and matching against a library of over 2,800 distinct tracking technologies, tools such as Ghostery can reveal several types of tracking code that could be eluding website operators.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.