How to speak designer

Speaking to non-designer folk can be frustrating. This infographic can help, highlighting some useful design terms.

How to speak designer infographic

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Have you ever felt like you're speaking in a foreign language when dealing with non-designer folk? If you're trying to explain kerning on a new logo design or below the fold in a web design project and being met with a puzzled expression, this handy infographic from Pagemodo can help.

The team from the social marketing suite recently sat down with professional designers to figure out where non-designers trip up when describing their ideas – and this was the outcome.

While you may look at this and think it's child's play, remember that even the most basic of design terms can confuse a client who's not familiar with the ways of the creative world. So the next time someone asks, send them this infographic and save your time – and sanity!

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Kerrie Hughes is associate editor at Creative Bloq. Her employment at Future Publishing began in January 2010 as staff writer for 3D World magazine. Since then, she's written regularly for other publications, including ImagineFX and Computer Arts magazines.