The E4 idents

Computer Arts: What was the original brief given to you by E4?
Noah Harris: We were asked to refresh the E4 on-screen information delivery system - the menus, promo endboards etc. It might not sound that exciting, but E4 is an interesting brand in the way it is presented graphically. The channel collects E-stings, short idents created by budding artists and animators, through a competition every year. The idents stay varied in tone and style because they are created by a range of people.

The menu space is actually a bit more than just information, before our refresh there was a journey through a relatively abstract 3D space populated with screens containing imagery of shows and faces from the channel. This element acted more like a branded ident really.

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