Is film dead?

When a London-based advertising agency pitched an idea to a new client that involved photographing a Boeing 737 at a tricky angle for the basis of a new campaign, it hadn't exactly taken into account the logistics of acquiring such an image.

After what must have been a particularly hair-raising budget meeting, where quotes for the photographic job ran into tens of thousands of pounds, the agency scrapped the original plan and turned instead to computer-generated image experts Solid, who set about recreating the required shots in Maya, Alias's 3D content creation package.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.