Profile: Studio Output

Rhythms ooze from an iPod; designers work away at their Macs. Someone breaks away from their screen to bounce ideas off a colleague and share a laugh. Coffee's on and everyone's in jeans and T-shirts. The easy-going atmosphere in Studio Output's new London base belies the hard work they've been putting in since the company was founded in Nottingham six years ago.

Tucked away in a building in Clerkenwell that's shared with other creative companies including motion graphics and broadcast design firm Mainframe, the Studio Output team don't try to be cool - they just get on with it. "We don't have a house style," says Ian Hambleton, co-founder and account director. "It's always been something we've tried not to do. We'll perhaps have trends where people come to us and go, 'Ah, that 3D stuff you did was really cool.' But I like to think that six months after that period we'll be doing something in a different style that is actually appropriate to the brief and not because it's just cool."

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