Skiwear logo transforms into terrifying spider
Creative agency Animal breathes life into ski apparel maker Spyder's logo, creating an CG arachnid that's so realistic it'll make you shiver.
This sleek spot for Colorado ski apparel maker Spyder is a seamless combination of CG and live-action footage shot in the Chilean Andes. The brief for Pittsburgh-based creative house Animal started as a simple logo animation, but became more elaborate as the project developed.
Responsible for everything from concepts and boards to editorial and final colour, the Animal team opted for a 3ds Max, Cinema 4D and V-Ray pipeline. “The Character Tool in Cinema 4D proved very useful for arachnid motion,” says director Sam Hodges.
“Cinema 4D isn’t usually thought of as a character tool, but for this purpose it worked very well. ZBrush was invaluable in the sculpting of the main spider character. We had several sculpts with different detail levels, and were really pleased with the results.”
Less technical techniques helped the team overcome the project’s biggest challenge. “The moment where the fibres overtake and rebuild the broken DNA was very difficult,” says Hodges. “The DNA strands were severely displaced and then rigged, so getting the ‘fibres’ to properly interact wasn’t simple. In the end, a lot of it came down to old-fashioned keyframing, careful use of angles and tweaking, tweaking, tweaking.”
This article originally appeared in 3D World issue 172.
Liked this? Read these!
- ZBrush tutorials: ways to paint and sculpt in 3D
- Top free 3D models
- Best 3D movies of 2013
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.
Related articles
- Making science cinematic: how a studio brings scientific datasets to high-end VFX
- Halloween indie horror movie Curse of the Sin Eater looks like a blockbuster
- Game-changing new AI tool can turn video into a 3D animation with CG characters
- These are my 15 favourite spooky 3D prints I've made this Halloween – from Ghostface to the Stay Puft Marshmallow