Skip to main content

Volkswagen ad defies car industry cliches

This cool paper art (opens in new tab) inspired animation was created by motion graphics agency Plenty.TV (opens in new tab), in collaboration with DDB Mexico (opens in new tab) and production company The Maestros, for a new Volkswagen campaign.

The ad takes a pleasing step away from the cliches of car adverts: no tanned, well dressed men zooming around clifftop roads here. Instead, it introduces us to a charming, if slightly bizarre, blue-and-white paper world where the air is clean, there's no traffic on the roads, and paper children and animals frolic freely.

The cool and minimal colour palette and use of paper, with its recycling associations, was designed to draw focus on the ecological characteristics of the new Volkswagen models. The animation was created using a variety of 3D software, including Modo, Maya, 3D Max, Arnold and Nuke. The art director was Pablo Alfieri and the animation director was Mariano Farias.

  • Thanks to Jelly London (opens in new tab), which represents Plenty.TV, for their help with this article

Liked this? Read these!

Have you seen an ad that defies the usual cliches? Tell us about it in the comments!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.