Last night, thousands of creatives around the world tuned in for our first-ever Adobe Twitter party, a fast-paced discussion of the importance of colour between us, leading Adobe representatives and some of the industry’s brightest creative talents.
Everyone was invited: we asked you to send us your colour-related questions using the hashtag #InspiredbyColour – and you sent them in droves.
01. Colour is important in design – but it isn't integral
We kicked proceedings off with a warm-up question: how important do you think colour is, in design?
Several early responses highlighted the key role of colour in establishing mood, brand recognition and market standout.
But not everyone agreed. Motion graphics director, illustrator and animator Simon Tibbs raised an excellent point – and many agreed.
02. Colour profiles and regular calibration are essential for consistency
Even the lighting in your room can affect the way a colour might apear to the eye, so frequent calibration is essential.
Ensuring calibration is consistent across different machines can be a tricky procedure, added Adobe's Rufus Deuchler, but it's certainly not impossible.
03. Colour has deep-rooted cultural and psychological associations
Everyone agreed that “color influences our decisions" as human experience agency Squat New York pointed out.
According to Adobe’s Tony Harmer, many offices are now painted blue to calm and encourage deep thought. In fact, Harmer added, our response to colour is as built into our psyche as our response to music.
Around the world, of course, there are cultural differences in how people respond to colours. (But there isn't a "globally negative" colour, it was decided.)
04. #thedress has raised important questions about colour perception
Many agreed with the suggestion from London-based creative production studio Dazzle Ship that 'the dress' has brought the issue of colour perception into the spotlight.
Everybody views colour differently, as Liam Brazier pointed out.
This difference in perception is why an important part of testing involves checking for deuteranopia and protanopia colour-blindness, as Adobe’s Tony Harmer explained.
He added that you can check how a design might look to those who are colourblind while working in Adobe Photoshop and Illustrator.
Next page: five more things we learned…
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