Skip to main content

Explosions of colour spice up this striking ad

It's hard to get a TV spot just right - giving you around a minute of screen-time, you have to create something that will instantly catch the eye of the viewer. Well, this explosive offering for Schwartz Flavour Shots (opens in new tab) blows all of the others away.

Created by Grey London (opens in new tab), the team asked themselves, what does flavour look like? How does it sound? These are the questions that inspired herb and spice experts, Schwartz, to create what they describe as a 'Sonic Flavourscape' and influenced the explosive spot.

Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli and coriander were rigged to explode in perfect sync with a bespoke musical composition. Each explosion represents an individual piano note or chord, which when filmed at high
speed, creates a surreal three dimensional sound scape.

See more inspiring work over on the Grey London (opens in new tab) website.

Liked this? Read these!

Have you seen an inspiring TV spot? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.