A unique billboard design was used to promote recycling in France with some gorgeous paper art to catch the eye.
Promoting the benefits of paper recycling by producing beautiful paper art
There's some incredible examples of paper art out there that have been used for such purposes as personal projects or print designs but we've never seen it used in billboard advertising before. Here, the intricate method of producing a paper art masterpiece has been used to promote recycling in Paris, France.
Created by paper art extraordinaires Zim And Zou, The French NGO Ecofolio approaced design agency June21 to promote the benefits of paper recycling in a national print campaign. "The first part consisted in encouraging passers-by to dispose their waste papers in a unique billboard placed in front of the Opera Garnier in Paris," Zim And Zou explain.
"Then, they asked us to create a sculpture made out of recycled papers to replace the wasted ones. We thought that the Phoenix was a perfect mythological animal to symbolize that paper can have up to five lives thanks to recycling." We don't know about you, but this would certainly catch our eye on a busy street.
See more inspiring paper art on the Zim And Zou website.
What do you make of this paper art campaign? Let us know in the comments box below!
Thank you for reading 5 articles this month* Join now for unlimited access
Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
