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Trompe l'oeil trailer for Honda triumphs

We've seen some absolutely brain-scrambling examples of trompe l'oeil (opens in new tab) in our time and this latest commercial from Honda pretty much takes the biscuit. Packed full of optical illusions and illustrations, this brilliant commercial was created by UK ad agency mcgarrybowen (opens in new tab).

Aiming to show that 'Honda's new CR-V 1.6 diesel film is not what it first seems. Through the ingenuity of its engineering, Honda has designed a fuel efficient SUV and made the impossible possible,' the commerical sees a series of optical illusions take over.

Want to see how it was done? Well, you're in luck as the car giants have also put up a behind-the-scenes video (opens in new tab) to make sense of the trompe l'oeil madness.

November's issue of Computer Arts has a special report on Honda's fruitful long-term partnership with Wieden+Kennedy: find out more here

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.