will.i.am: 'No one's really watching YouTube ads'

Johnny Hornby with will.i.am

Johnny Hornby, founder of The&Partnership, with will.i.am at the Cannes Lions panel

YouTube claims to have made a success of its advertising model, which allows users to choose to either skip or watch ads prefixed on to uploaded videos. But Black-Eyed Peas founder, singer and entrepreneur will.i.am argues that's just wishful thinking.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.