3 big reasons Agile projects fail (and how to avoid them)

Image: Irfan Simsar on Unsplash
Image by Irfan Simsar on Unsplash

Agile is no longer the preserve of startups and software development companies. It's mainstream, and a subject familiar to the CEOs of multinational companies. But the promise of improved speed to market and lower costs isn’t always realised, as it’s supplanted either by the speedy launch of substandard products or a costly cycle of constant rework. Agile must be the bad guy!

I would argue that misapplication of agile principles in the delivery of design projects is driving unjust negative PR. A few small tweaks can lead to significantly improved outcomes for you, your business and your clients. Let's take a look at the main reasons agile projects fail, and how you can avoid them. 

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Jonathan is programme director at Foolproof, the digital transformation and design agency.