5 tips for using bespoke lettering in branding

Recently, we’ve seen a resurgence of brands adopting a crafty, handmade aesthetic, and an increased focus on tactile and analogue elements. However it's not enough to just stick a script font on your packaging design. When Kyle Wilkinson was asked to create campaign imagery for RedLeg rum, he hand-painted a script-style brush type and combined it with metallic inks to create a laid-back, Caribbean vibe. 

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Emily Gosling

Emily Gosling is a freelance art and design journalist currently writing for titles including Creative Review, Eye on Design, Creative Boom and People of Print. She’s previously worked at Elephant magazine, It’s Nice That and Design Week, and was editor of Type Notes magazine. Her book Creative Minds Don’t Think Alike was published by Ilex Press in 2018, and she also plays bass as one-quarter of the eight-titted beast, Superstation Twatville.